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10 Essential Employee Engagement Metrics, Part 1 Printer friendly format
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When organizations start measuring employee engagement, it can quickly become overwhelming.

How do you know what to measure? Is one metric more important than another?

In our research, based on decades of academic study on employee engagement, we found there are 10 key metrics to examine.

Measuring employee attitude

Before identifying these metrics, two important points: 

  1. Industry benchmarks are important, but you focus more on improving yourself—and monitor your progress monthly.
  2. Measure frequently. The more frequent, the better, because you want the most accurate and complete data possible. 
10 key employee engagement metrics to measure
 
1. Personal growth
Employees want growth, in every sense—more money, more responsibility, more credit, more autonomy.
 
Measuring and monitoring personal growth should be at the root of your performance management strategy. The chief goal of every manager should be to ensure the development and growth of every team member.
 
    Question to ask employees: Do you feel you have enough growth opportunities?
 
Follow this question (and all others) with a “why?” to get to the root of key issues.
 
2. Happiness
Happiness is important to track, but too many organizations stop there. It’s important to know how happy your employees are, but you’re missing out on a lot of information if that’s all you’re looking at.
 
Research shows that happy workers are 12 percent more productive, so find out what pleases your people. It’s usually nothing fancy.
 
Workers love free things, better work/life balance, more autonomy and exciting projects to work on. Those are easy happiness boosters.
 
Joy-draining personal issues are out of your control, but you can offer a listening ear or helping hand.
 
    Question to ask employees: On a scale from 0-10, how happy are you at work this week?
 
3.  Ambassadorship
This gauges loyalty and pride. We want to understand whether workers are true brand ambassadors—that’s the ultimate goal of employee engagement.
 
This is modeled after the Net Promoter score, designed by consulting firm Bain as a customer service metric.
 
    Question to ask employees: On a scale from 0-10, how likely are you to recommend our organization as a place to work?
 
4. Relationships with peers
Teams must work well together to facilitate productivity, good communication and collaboration. Every workplace has different personalities, but it’s part of your job to make sure everyone feels connected and welcome.
 
Some say being ignored at work can be even worse for a person than being bullied. Work hard to make your team’s culture radiate inclusion and equality.
 
    Question to ask employees: On a scale from 0-10, how would you rate your relationship with your peers?
 
5. Relationship with manager
People join organizations; they leave managers.
 
You want to build an open, honest, trusting relationship with an employee. People should feel free to express themselves without getting into trouble—especially when it comes to concerns about a manager.
 
Do your best to communicate frequently, honestly and politely with your team to make sure they feel comfortable discussing sensitive matters.
 
   Question to ask employees: What would you change to improve the relationship with your manager?
 
In our next article, we will complete this list.
 
Reprinted with permission from Ragan Publications.